Built From Experience
My name is Joaquin Valencia, and Greenfin Media was built on real business experience—not just marketing theory.
Before starting this agency, I founded and scaled my own home-service business, where I personally managed every aspect of the marketing—from customer acquisition and branding to social media, paid advertising, and growth strategy.
Over time, I successfully grew the company and eventually exited through an acquisition.
That journey gave me something most marketing agencies don’t have: firsthand experience building and scaling a local service business.
I understand what business owners truly care about:
- Generating qualified leads
- Booking profitable jobs
- Managing service areas
- Navigating seasonality
- Keeping crews busy
- Growing profitably
That’s why Greenfin Media was built differently.
We don’t focus on vanity metrics—we focus on building marketing systems that drive measurable business growth.
Our values
Results First
Every strategy is built to generate qualified leads, book more jobs, and deliver measurable business growth—not vanity metrics.
Real Experience
Our recommendations come from firsthand experience building and scaling a home-service business, not just marketing theory.
Transparency
We believe in honest communication, clear reporting, and setting realistic expectations every step of the way.
Long-Term Growth
We're focused on building sustainable marketing systems that help your business grow consistently—not chasing short-term wins.
OUR MISSION
Helping Home-Service Businesses Grow Smarter
Our mission is simple: to help local service businesses generate qualified leads, book more jobs, and build sustainable growth through marketing that delivers measurable business results.
We don’t believe in chasing vanity metrics or following marketing trends.
We believe in building systems that support long-term success.
WHY CLIENTS CHOOSE US
Proven Experience
Our strategies are built on firsthand experience running and growing a home-service business.
Industry Focus
We work specifically with home-service companies, giving us a deep understanding of the challenges and opportunities within the industry.
Results Driven
We measure success by leads generated, jobs booked, and business growth—not by impressions or likes.
Long-Term Partners
We believe great marketing isn’t a one-time campaign. It’s an ongoing system that evolves as your business grows.
INDUSTRIES WE SERVE
Roofing
HVAC
Waste Management
Plumbing
Pressure Washing
Window & Glass Companies
Bin Cleaning
Landscaping
Other local service businesses
